“Looking good and dressing well is a necessity. Having a purpose in life is not.” –
The us is Louis Gwatkin, Savile Row trained tailor with a client base in Johannesburg of almost every “name” on the JSE before his retirement to Cape Town;
and David Elton, a shirt customer (not a JSE name) of Louis who wanted best quality Jermyn Street shirts after Louis retired. And still didn’t want to pay Jermyn Street prices with his weak South African currency.
David likes not cheap. He likes absolute best value for money.
So David talked Louis out of retirement. They formed Louis ii Shirts to make the shirts. The ii because Louis returned.
The shirts are made to the exact same standard and quality as the top end shirt makers on Jermyn Street in London. And the top end shirt makers in New York and Paris and … (some top Italian shirt makers have a different style; that’s just their style of manufacture.)
When we say top end, that’s what we mean. We don’t mean the middle ranks of shirt makers. But every product serves a market: some are made to a price and there’s nothing wrong with them; others are made to a standard and there’s everything right with them.
Our shirts are single needle stitched at 18 to 20 stitches per inch (9-10 per cm); split yokes cut on the bias; patterned fabrics are pattern matched across the front, shoulder to sleeve, on gauntlet and on the pocket if its applied. Single cuffs with pocket, double cuffs without.
Our ready to wear poplin shirts are in Egyptian cotton grown in Egypt (“Egyptian” cotton is grown in many countries) in a 2 x 2 construction: two fold in the warp (the north south threads) and in the weft (the east west threads.)
No shortcuts of 2 fold in one direction only, as many 2 fold shirts might describe on their labels.
Our lawn print casual shirts are also in Egyptian cotton in a 70’s x 70’s construction: silky soft and light. Perfect for warm weather.
And that’s all about us, folks.